If you are about to release new products or offers, you can use GIFs to create a GIF that provides a sneak peek into the upcoming release, as Tinker has done here. Use GIFs to instill curiosity or build anticipation Here, Mailmodo explains an interactive feature that allows people to send emails, which will enable users to book an appointment or meeting within the email itself. The key is to make the idea look simple and easy to use so that your readers will want to implement it. If you are launching a new update or showcasing a new feature that is a bit complex, then you can use a GIF to explain and show how it works. So, if you are launching a product that is a new type of product that has not been seen before, then you can use a GIF to show what it is.Įnsure that you show how it works and what makes it different from other products in the market as Dell has done here. Sometimes when we get emails about a new product in the market, and we only see a picture of it, we can't get an idea of how it is unique or different. Use GIFs to display your product in action So here, we'll show you a few ways you can use GIFs in your email marketing strategy the right way. But this can be achieved only when it is done right, which is tricky. When used in email marketing, GIFs have the potential to increase revenue by 100%, as it did for Dell. In addition, it can help paint a picture in their mind about the idea, which might be challenging to do using just text. They help you explain or showcase a concept without using a lot of words. They are also much smaller in file size than video, making them load faster and providing a good customer experience. Most different email clients support GIFs compared to embedded videos. They can be a replacement for embedded videos They can also help guide the viewer's eyes towards the CTA placed below or near it, which helps increase the click-through rate. GIFs are eye-catching and mesmerizing to look at, which can capture your subscriber's attention and make them want to read through the email rather than get distracted by something else. They help grab the reader's attention and make the email engaging There are several ways in which GIFs, when used in emails, can benefit your email campaign. GIFs can be a fun way to express your thoughts and feelings, but that's not all they can do. Stickers - Animated illustrations with a transparent background. Video-based - Short video clips pulled from various sources like movies, soap operas, and videos.Īnimation-based - Animated illustrations created by animators or illustrators.They are short voiceless animations created from video clips or images played in a sequence repeatedly every few seconds. GIF (Graphics Interchange Format) is a bitmap image format (like PNG or JPEG) created by CompuServe in 1987. Tips and trends you can follow when you use GIFs in emails Your audience doesn't respond well to emails with GIFs The GIF serves no purpose or lacks context The GIF file in the email doesn't load fast Problems you might run into when using GIFs in emails Use GIFs to showcase your brand's style and personality.Use GIFs to add some humor to the email.Use GIFs to instill curiosity or build anticipation.Use GIFs to display your product in action.They can be a replacement for embedded videos.They help grab the reader's attention and make the email engaging.What are the benefits of using GIFs in emails? We'll tell you everything you need to know to start using GIFs in your email. So if you use email marketing and want to know how to incorporate GIFs in your emails, just keep reading. GIFs are just like these moving images that help show your brand's personality and make people want to know more about the brand. Imagine having such magical moving images inside your email. It is tiny aspects like this that help build the character of Hogwarts that makes us all wish we could live there. They are so magical and elevate Hogwarts charm to another level. Do you remember those moving portraits and images in Harry Potter?
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